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Are you an Entrepreneur or a CEO

It’s long been an assumption that being an entrepreneur qualifies you for the role of CEO and vice versa. However, this is not always the case. While it is true that the two roles do have overlapping qualities, both the skillset and mindset requirements of the two positions are very different. Let’s start by taking a look at the role of entrepreneur. What is an Entrepreneur? As an entrepreneur you are willing to risk your own financial well-being in order to build a company that could one day be worth much more than your initial investment. You’re constantly thinking about the market, where your next opportunities lay, and initially you do everything within the business yourself. You have the ability to construct or provide the product/service at ground level whilst simultaneously being able to take a step back outside of the company to see it as a whole. You are busy raising money and building teams around you as your business venture gains momentum - studyin
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How to Build a Good Brand Identity

Building a good brand identity is something that even the biggest of companies will struggle with from time to time. Whether it’s an awkward logo choice, interesting company message or accidentally offending advertisement - the smallest decision can have the biggest impact on your brand identity. It is, therefore, no surprise that building a good brand identity is of utmost importance in the commercial world - but how do you go about it? How do you build a good brand identity? What You Are and What You Want to Be Your brand should be a reflection of who you are individually, who you are as a company and where you want to be in the future. It’s obvious to followers and customers if there’s anything fishy going on and if you’re trying to portray your brand as something it’s not - you’ll be exposed much faster than you expect. Stick to what you know and who you are, don’t try and mislead and you’ll already be leaps and bound ahead of others. Sell the Brand, Then th
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Series A Funding

It started out as an nothing more than an idea, then slowly came to life with the first office space in your garage or spare bedroom. Next, you attracted local awareness and seed funding from friends and family, and finally your idea is coming to life and starting to see some real growth.   So, what’s next? Getting Series A Funding is a major milestone for any startup company that says you are on to a great business venture.   The question is, what are the steps to get your Series A funding? How do you attract the attention of venture capitalists to have interest in giving your company a chance with their money? In short, attracting a major investment from venture capitalists takes proof of concept backed up by research, recent growth and a logical plan for accelerated future growth.   Here are the basic steps to getting investors to believe in your idea and provide you with Series A funding. Securing Series A Funding The reality is that thousands of other startups are seekin
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