How to Build a Good Brand Identity
Building a good brand identity is something that even the biggest of companies will struggle with from time to time. Whether it’s an awkward logo choice, interesting company message or accidentally offending advertisement - the smallest decision can have the biggest impact on your brand identity. It is, therefore, no surprise that building a good brand identity is of utmost importance in the commercial world - but how do you go about it? How do you build a good brand identity? What You Are and What You Want to Be Your brand should be a reflection of who you are individually, who you are as a company and where you want to be in the future. It’s obvious to followers and customers if there’s anything fishy going on and if you’re trying to portray your brand as something it’s not - you’ll be exposed much faster than you expect. Stick to what you know and who you are, don’t try and mislead and you’ll already be leaps and bound ahead of others. Sell the Brand, Then th