Are you an Entrepreneur or a CEO
It’s long been an assumption that being an entrepreneur
qualifies you for the role of CEO and vice versa.
However, this is not always the case.
While it is true that the two roles do have overlapping qualities,
both the skillset and mindset requirements of the two positions are very
different. Let’s start by taking a look at the role of entrepreneur.
What is an Entrepreneur?
As an entrepreneur you are willing to risk your own financial
well-being in order to build a company that could one day be worth much more
than your initial investment.
You’re constantly thinking about the market, where your next
opportunities lay, and initially you do everything within the business
yourself. You have the ability to construct or provide the product/service at
ground level whilst simultaneously being able to take a step back outside of
the company to see it as a whole.
You are busy raising money and building teams around you as
your business venture gains momentum - studying your competitors and starting
to identify your ideal customer, and start to market, advertising and selling
your product to those individuals or businesses.
No matter the size of the company, you’re constantly in
startup mode, wanting to remain as flexible and agile as possible so that you
can take advantage of opportunities as they present themselves.
What is a CEO?
While an increasing amount of entrepreneurs are setting up
LLCs and calling themselves CEOs, in reality they are a far cry from what the
role entails.
Chief Executive Officer (CEO) is the highest ranking
executive manager in a corporation or organization. Their responsibility first
and foremost is to ensure the continued success of their business, and they
hold ultimate decision-making authority.
If you’re a CEO, your goal is to establish a company culture
and to determine the overall mission of said company. You can then use that
framework to assess all business decisions against, including items such as the
hiring of employees and launching of new products.
As CEO you are much more focused on strategy, implementing
what you believe is the best direction for the organization to achieve specific
financial goals. You also need to have the ability to dissect finances and read
between the lines of your company’s performance.
You’re in charge of monitoring threats, consumer attitudes,
changes in market conditions and opportunities for expansion. Depending on the
size of the company, your decisions will be scrutinized by a board of
directors, who will be there to both offer advice and make suggestions based on
your performance.
What Are the Key Differences?
As you might have already been able to deduce, the
difference between the roles is not just in title.
It’s in mindset, outlook and responsibility.
An entrepreneur spends their whole existence building
things, whereas a CEO maintains what has been built and nurtures it toward
future growth.
Where an entrepreneur is responsible for innovation and
visionary ideas, a CEO is more concerned about the here and now. They make sure
that the wheels of the company keep turning, or in some instances, stop them
from falling off altogether.
Entrepreneurs are usually only accountable to themselves,
which means they are both willing and able to take huge risks. Whereas a CEO is
responsible to his or her board and shareholders, they cannot make reckless
decisions that could alter the fabric of an organization overnight.
They are constantly assessing risks, tweaking and improving existing
products and services, rather than pivoting to new markets and new
opportunities.
A CEO’s role is in many ways to systematize many key
components of the business that were perhaps only loosely bound together before,
shoring up its long-term future.
So, does this mean that an entrepreneur can’t be a CEO? Can
you only be one and not the other?
Can an Entrepreneur Become a CEO?
The answer to this question is simple - it depends.
Some entrepreneurs mature as their company grows to a big
enough size to require a CEO. They manage to temper their inner creative side
and start to focus on protecting what they have built whilst still moving
forward.
They are able to take advice from board members who have
more experience than they do and have the ability to implement decisions that
they don’t necessarily agree with for the overall good of the business.
However, others struggle to adapt to the roles and responsibilities
of a CEO. They dislike the fact that they can’t make the decisions they want
to, they battle with their boards over risk-taking, and miss the feeling of
building something new rather than simply maintaining market position.
There are some who have the ability to flick a switch - going
from one role to the other- multiple times as they grow and sell their
businesses, before starting the process all over again.
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